Introducing "Chapter 2" of our K-3 Book Delivery program!
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Imagination Library Marketing Toolkit

Governor’s Early Literacy Foundation is here to support Imagination Library affiliates in raising awareness of their local programs in each of Tennessee’s 95 counties. As the supporting partner of the statewide Imagination Library, we provide co-branded marketing resources as templates for affiliates to download, customize and use in their community. Below is a list of these templates with a downloadable link, description of the resource and suggestions on how to use them.

Co-Branded Logos & Infographic: Link to download

This folder includes different variations of the co-branded Governor’s Early Literacy Foundation and Imagination Library logos in horizontal and stacked formats. This also includes the funding model infographic that explains the public-private partnership for the statewide Imagination Library program in Tennessee.

Program Iconography: Link to download

This iconography includes multiple colored, silhouette graphics that visualize the Imagination Library book delivery. This folder also includes the funding model infographic.

Imagination Library Affiliate One-Pager: Link to download

This is a front and back one-pager that describes the funding model for affiliates in Tennessee and impacts of the program. This one-pager includes placeholders for an affiliate to customize the sheet with their program’s name, enrollment statistics and contact information.

  • Leave behind during fundraising conversations or presentations
  • Talking points for presentations
  • Leave behind for city or county government officials
  • General program information sheet for interested volunteers, donors, etc.

Change your Address Flyer: Link to download

This flyer includes information on how a parent or caregiver can update their address to make sure their Imagination Library books are mailed to their home.

  • Leave behind at local doctors’ offices, birthing hospitals, daycare centers, etc.
  • Social media language
  • Newsletter language

Research Impacts One-pager: Link to download

This one-pager includes updated research on the Imagination Library program from affiliates in Tennessee, including Knox County Imagination Library and Shelby County’s Books from Birth program.

  • Leave behind during fundraising conversations and presentations
  • Leave behind for city and county government officials
  • Language for grant applications
  • Talking points for fundraising or impact presentations

County Stationary: Link to download

This includes one horizontal index card size and one portrait 8.5×11 template for co-branded Imagination Library affiliate stationary.

Statewide Imagination Library Enrollment Brochure: Link to download

If you have any questions on how to customize these materials or other resources that you would like, please contact Linda Kirkpatrick, Program Manager, at